How to Build, Launch & Grow a D2C Brand That Actually Sells
From product-market fit to scaling strategies, this all-in-one guide walks you through every stage of building a successful D2C business – with no fluff, just actionable insights.
About the Author
Meet Aditya – a seasoned marketer in performance marketing, brand building, and ecommerce growth.
Armed with an MBA in Marketing from MICA, Ahmedabad, Aditya has worked on both sides of the table:
- Scaled 3+ unicorn startups across categories
- Helped 100+ D2C brands grow — from first sale to multi-crore revenue
- Managed media budgets of ₹100 Cr+ across Meta, Google & marketplaces
Through this journey — from viral wins to hard-learned failures — Aditya has developed a sharp lens for what works and what doesn’t work in the D2C game.
This ebook, Don’t Build Shit, is not theory.
It’s a real-world playbooks, mental models, and systems — built from client campaigns, funnel breakdowns, and insights from India’s fastest-growing ecommerce founders.
If you’re building a consumer brand, this isn’t just a marketing guide. It’s your launch-to-scale map, and your early-stage profitability compass.
Aditya’s mission?
To empower D2C founders with actionable knowledge, so they can create brands that resonate, scale, and succeed.
Here’s what you can expect from this ebook:
How to achieve profitability while scaling
Common mistakes most D2C founders make
Who this book is for
Founders
Stuck at certain scale or increasing negative CM2 while scaling
Dreamers
Who wants to build something of their own
Marketers
Tired of running ads for someone else
Product Nerds
Who believe their idea can change the game
Testimonial
Founder- Beyond Gifts
Scaling my customized gifting business felt like an impossible puzzle—until I read Don’t Build Sh*t. The insights on moat and customer targeting were exactly what I needed to break through the plateau. This ebook is a game-changer for founders navigating unique challenges.
Brand Strategist
I’ve always been curious about how businesses scale from scratch. Don’t Build Sh*t gave me a behind-the-scenes look at the challenges and strategies of building a brand. It’s insightful, relatable, and packed with real-world lessons—I couldn’t put it down!
Consultant, SAP
I always dreamt of starting my own venture but didn’t know where to begin. Reading Don’t Build Sht was a turning point—it gave me the clarity and confidence I needed. The practical tips and actionable strategies made me realize that building a brand isn’t as intimidating as it seems. This book didn’t just inspire me; it laid the foundation for my future business plans.
Reviews
Very Practical
This e-book tells what mistake to avoid and what actually works in real world.
Very thoroughly written!
It is a very detailed book, u can see the author has gained good amount of exposure and have understood the nuiances of the market. Would surely recommend to any person who is willing to start their journey of business.
